Paid Media or Digital Advertising is one of the most effective mediums for new age businesses to reach, engage and convert customers to mint revenue. Whether you are a small business such as a hotel, restaurant, doctor, lawyer or contractor; or a retail store/chain or an international B2B enterprise, digital advertising or paid media has …
Implementation of technology and digital marketing is becoming increasingly important in the restaurant industry. This industry is unique in its own way. It has limitations to the geographical area that it can serve making it hyper local, it is time bound with 2 peaks of traffic and orders every day, for delivery and take out, …
Search Engine Optimization – Factors and components of your website that can help you rank on top in search results for targeted keywords on search engines such as Google and Bing. SEO is a meticulous process of: Placing various technical components on your website which are factors in Google’s Search Results Algorithm or other search …
How to Optimize Website SEO & Rank on Top of Google’s Search Results Read More »
Taking a business online is a meticulous process of understanding the industry and digital space you are entering, followed by gathering of the digital assets of your business, then optimizing them to amplify your presence, researching trends, creating awareness by finding the right audiences and crafting a conversion strategy aligned to your business goals which …
Taking Your Business Online – A Handbook to Building Digital Presence Read More »
Google Ads wastes a huge portion of your paid media budget as they want you to spend more and then, some more. Fancy words such as AI, ML, Automation act as a catalyst for Google Ads to take control of our accounts and increase our spend (and thus also our wasteful spend). Thus, every digital …
